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Author Jon D. Tirpak, Metallurgical PE, Fellow, ASM International is a regular contributor to FORGE Magazine. He is a managing partner of ValueSelling Associates, Carlsbad, Calif., which implements best-in-class B2B sales methodology especially within metallurgical and materials supply chains and R&D organizations. He can be reached at 843-480-5784 or at jon.tirpak@valueselling.com.
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