A strategic plan is a roadmap for the managed growth of a company. This process can be managed by an experienced CFO or other outside facilitator. At the end of the day, a CFO is a strategist and can skillfully lead the process, freeing the business owner to focus on participating in the process.
Developing the plan begins with determining where resources should be focused. The CFO will also need to determine what resources are required for the company to achieve its growth goals and if the company has those resources or if resources need to be acquired.